• Introduction to Marketing Planning

• Product Concept

• Product Management

• Marketing Mix

• Product Life Cycle

• Customer / Patient Delight

• Customer / Patient Satisfaction - Its Role

• Customer Satisfaction Survey Questionnaire - 01

• Service Excellence in Healthcare Facilities

• Cross Marketing

• Market Segmentation

• Product Positioning

• Positioning Hospital Services

• Marketing Research

The marketing lessons or topics have been compiled by the Marketingpundit.com team and is meant for quick reference only. Management students and executives should benefit from these marketing lessons. Please write back to me and let me know if you had found these marketing lessons useful. For specific topics and/or lessons on marketing not listed above, please revert to: deep@marketingpundit.com