My MISSION :
To guide, train and develop a large fraternity of logical, pragmatic and young Marketing professionals with their feet on the ground.
My GOALS :
Develop children and youths of India with unparallel powers to 'foresee' (as in 4C). They need to have excellent COMMUNICATION skills, superb COMPREHENSION powers, out of the world CREATIVITY, ability of COGNITION.
After all, in today's India there's no dearth of professional opportunities. There's an immense dearth of good professionals with the right attitude.
Who am I ?
Hi! I’m Deep Banerjee from Kolkata, West Bengal, India. People call me the Marketing Pundit. Check me out at www.marketingpundit.com.
Served in Castrol India Ltd and Singer India Ltd following my MBA in positions of responsibility in Sales/ Marketing, cumulatively for a period of over 7 years (August 1985 - November 1992).
From November 1992, commenced Consultancy as an independent MANAGEMENT / MARKETING RESEARCH / DIRECT MKTG. / STRATEGY CONSULTANT with base in Kolkata, India to render professional support services in children and kids marketing, youth marketing, market research, retail census & audit, distribution channel management, modern direct marketing strategies, database formulation, direct mailing, innovative promotional and communication strategies, product launches, strategic alliances, sales & marketing training, etc to corporate clients, throughout India.
As an entrepreneur and Principal Consultant, I have very successfully executed over 450 highly appreciated marketing support projects, including evolving marketing & communication strategies and research needs for a large number of corporate entities within a wide range of industry segments.
Industry experience :
Consumer durables & white goods, FMCG, branded & packaged food products, beverages, toys, children’s products, apparel, footwear, value added telecommunication products & services, financial services, IT products & services, entertainment video channels, amusement parks, organised retailing, internet portals, automobile, automotive components, lubricants, tyres, home décor & furnishings, building & construction materials, cement, paint, gold, publications, advertising agencies, healthcare products & services, professional education, logistics & courier services, packaging, agrochemicals & agri-products and services, hi-tech electrical, electronic, mechanical, chemical engineering / industrial products & services, etc.
What sets me apart :
My Role as a Sales & Marketing Trainer :
Know me better at :